Video: a behind-the-scenes look at a successful grassroots campaign

I recently posted a write-up of a local campaign I worked on to save a piece of Portugal’s natural beauty from private development.

The project really worked. In fact, it reached half its goals in only four weeks.

So on May 12 I made a live presentation to DiEM25 members on how we developed it — what went well, and what didn’t. In case you missed it, check it out above. It may give you ideas and inspiration for your own grassroots initiatives.

(The Portugal project was part of Campaign Accelerator, an incubator programme to boost grassroots activism. The next Campaign Accelerator round will be starting soon, once again open to all DiEM25 members).

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