Prime them for persuasion
How to get your audiences to consume your campaign material with curiosity and openness. →
Xmas update
News and tidbits as we head into a new year of making change happen. →
If only they knew
When the truth is there for all to see, why do things stay the same? →
How to build a nationwide rebellion
Lessons from the successful Don’t Pay campaign in the UK, in the words of one of their organisers. →
But can they feel it?
The lens of common humanity is a powerful persuasion tool. →
The myth of large numbers
Break the religious devotion to mass participation. →
The mania over Musk
Myth-busting around the battle for control over the information ecosystem. →